Biscuits and snacks group United Biscuits is adding to its McCoy’s crisps range in the UK with the launch of several limited-edition offerings and new pack sizes.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In the new year, United Biscuits will introduce a limited-edition range under the McCoy’s Takeaways brand, comprising Southern Fried Chicken Wings, Chicken Curry and Chinese Sweet & Sour Ribs flavours.
Meanwhile, a multipack is to be introduced for the McCoy’s Jackets concept and United Biscuits is also introducing the McCoy’s Choice 6 multipack.
“The (McCoy’s) brand has benefited from the 2007 TV advertising campaign and the new ranges will also be supported by McCoy’s GBP2m (US$4m) ‘Man Crisps’ campaign, which kicks off in quarter two next year,” said UBUK commercial manager Nick Stuart.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
