United Biscuits has promoted Helen Warren-Piper to the newly-created role of business transformation director.

Warren-Piper has worked for United Biscuits as bagged snacks marketing director since 2006. Prior to this she worked for 14 years in both sales and marketing at Procter & Gamble on laundry brands, Pampas and pet food.

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She will report directly into group CEO Benoit Testard, United Biscuits said yesterday (5 July).

Warren-Piper will be replaced by savoury biscuits brand manager George Johnston.

A United Biscuits spokesperson declined to provide details on what Warren-Piper’s remit will be in the new role.

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