United Biscuits has launched a range of “jumbo” peanuts under its KP snack portfolio.

The launch is KP’s “biggest ever” peanuts product, the snack maker said today (15 March), and includes a new Jumbo Salt and Pepper variant.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In addition to the Jumbo peanuts range, a KP Honey Roasted Peanuts sharing bag will be launched, the firm said.

KP Jumbo Salted Peanuts are available in a 200g back with an RRP of GBP1.60 (US$).

KP Jumbo Salt & Pepper Peanuts are available in a 180g back with an RRP of GBP1.60.

Helen Warren-Piper, marketing director for bagged snacks said: “Despite the nuts segment being relatively flat in terms of growth, last year a further 300,000 households purchased KP contributing to 12% growth.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact