The UK’s United Biscuits (UB) has announced a proposal to sell its Benelux snack business to Roger & Roger, a local snacks manufacturer.

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United Biscuits said the decision to sell the Benelux snacks business reflects its strategy of focusing on the snacks market in the UK and the biscuits market in the UK and Western Europe where the group holds leading market positions.


The company said the business had sales of £26.4m (US$46.7m) in 2003 and generated a business loss of £4.7m.


“UB’s Benelux snacks operation is not a strategic priority for UB and we believe that there is a better future for the business and its employees with an organisation such as Roger & Roger which has a stronger strategic interest in the Benelux snacks market,” said chief executive Malcolm Ritchie.

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