United Biscuits is revamping its KP Nuts packaging and logo and rolling out a range of new products.
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In a bid to bring the brand up to date, the new design will reflect KP Nuts’ “quality credentials” while giving it a “modern twist”, the company said today (3 July).
The two new flavours to the nut range include MSG-free Salt & Vinegar and Spicy Chilli, available in 200g, 80g price-marked and non price-marked packs as well as a 50g pub card.
United Biscuits is also launching Baked & Seasoned Mixes in two variants; Chilli & Lemongrass with Sweet Fire Red Pepper Pieces and Sea Salt & Rosemary with Toasted Pumpkin Seeds. They are available in 110g packs with a MRRP of GBP1.89 (US$3.75).
Nick Stuart, commercial manager at UBUK, said: “KP Nuts is a well established brand that continues to deliver. The re-design and new flavours encourage consumers to re-evaluate the brand and see what taste challenges are available, whether seeking an impulse snack or a premium treat. Baked & Seasoned Mixes enhances and adds value to the premium snacking category, presenting strong profit opportunities for retailers.”
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By GlobalData
