Cadbury Schweppes has denied reports that it has chosen to demerge its US drinks business as opposed to selling it outright.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Cadbury, the world’s largest confectioner, announced in March that it was looking to separate the beverages arm – which makes Dr. Pepper and Snapple – from its core confectionery business.


The UK-based firm had favoured a sale but had pushed back the timetable for a sale due to volatility in global credit markets.


UK newspaper The Times said today (15 August) that Cadbury now favoured a demerger of the unit, having concluded that private equity would struggle to raise the required funds.


The report said senior executives at Cadbury met last week and told bankers to prepare a demerger of the drinks unit before the end of August.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

However, a spokesperson for Cadbury denied that any decision had been taken. “We selected a dual-track approach in March,” the spokesperson said. “We will continue to do so.” The spokesperson did not give a timescale for when a decision would be taken, however.


The separation of the two businesses is a precursor to Cadbury’s strategy of reshaping and reviving its confectionery business and industry watchers had expressed concern that a de-merger would hamper the company’s revamp.


Earlier this month, Cadbury CFO Ken Hanna insisted the company’s programme would go-ahead as planned, whether the drinks arm was sold or de-merged.


“If we sell, we’ve said we will give the money back to shareholders. Shareholders will get a special dividend or cash. If we demerge the business, they will get shares in an Americas Beverages company that they can sell if they want to,” Hanna said. “It doesn’t affect the flexibility of Cadbury or our strategy at all.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact