Unilever this morning (21 February) announced a deal to sell its meat snacks division, including the Peperami brand to beef jerky business Jack Link’s.
The future of Unilever’s meat snacks unit, which also owns the Bifi brand, had been the subject of speculation since last summer.
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Ireland-based food manufacturer Kerry Group, which counts Mattessons meat snacks in its portfolio, had been touted a likely buyer of the assets. However, Jack Link’s has emerged as the buyer for an undisclosed sum.
The transaction, subject to customary closing conditions, includes the manufacturing unit in Ansbach in Germany.
Peperami is sold in the UK and Ireland while Bifi has listings in Germany, the Benelux, Austria and Switzerland.
“Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realised with Jack Link’s,” Jan Zijderveld, president of Unilever’s European operations, said.
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