UK-based beverages group Diageo has warned that the terms of sale of its wholly-owned fastfood subsidiary Burger King are under review.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Diageo agreed the sale of Burger King in July to a financial consortium of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. The deal was dependent on the fastfood restaurant chain’s performance, but a slump in sales and aggressive pricing practices of Burger King’s competitors has meant that the sale is now under threat of collapse.


“Diageo has been informed by the buying group that, in the light of the conditions existing in Burger King’s markets and the buying group’s judgment of their potential effects under the agreement…the buying group wants to discuss with Diageo potential revisions to the terms of the July agreement,” The company was quoted as saying by Reuters.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact