Skittles are currently aimed at the pre-teen market but are competing against another Masterfoods brand, Starburst.
As well as repositioning the brand, the company will also launch a chewing gum under the Skittles brand name in the UK over the next few months, following the launch of the new chewing gum in the US, reported Marketing.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
