UK retailers Waitrose and Booths have announced plans to form a buying alliance.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The companies said today (22 September) that the deal would involve “sharing cost prices and deal structures for branded food purchased by both supermarkets on a selected range of products”.


The agreement could also help Waitrose and Booths benefit from greater economies of scale, they added.


Waitrose MD Mark Price said: “This buying alliance will benefit customers of both Waitrose and Booths for the long term by ensuring that prices within both shops are highly competitive through greater supply efficiencies.”


Booths chairman Edwin Booth added: “We are looking forward to the alliance between Waitrose and Booths enabling us to continue to trade strongly to the benefit of our customers.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now