Upmarket UK retailer Waitrose has launched a “unique one-stop selection” of Indian foods and ingredients.
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The company has launched a range of spices, pulses, purees, sauces and pickles from various Indian food manufacturers, including East End, Virani, Nishaan, Ahmed, Royal and Ruby.
“These brands are well known amongst Muslim, Sikh and Hindu communities,” said Raj Athwal-Browne, Waitrose specialist food buyer. “What’s exciting is that Waitrose is now bringing these established products to a new audience.”
