Upmarket UK retailer Waitrose has extended its ice cream range to include an additional variant.

Seriously Creamy Peanut Butter Ice Creams combines peanut butter with chocolate ice cream and double cream, finished with a layer of Belgian milk chocolate, the firm said today (9 August). The ice cream retails at GBP2.89 (US$4.71) for a three pack of 120ml cartons.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The product is made with British dairy ingredients, Waitrose added.

On Friday, Waitrose revealed an 8% increase in sales for the first half of 2011.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact