Waitrose announced the results of what it called the “most successful Christmas on record” with like-for-like sales up 4.1% across the 12-day festive trading period.
Sales on 23 December reached GBP51m (US$83.7m), the highest ever taken by the business in a single day. Its online grocery, driven by the supermarket’s Click and Collect option was up 33.4% for the five-week period.
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Waitrose managing director Mark Price believed success was down to volume growth and increased price competitiveness of products.
“Every year retailers say that Christmas is late, but with some justification in 2013 as customers phased their shopping in line with the mid-week fall of the main festivities. Partners across all our branches and our supply chain have done a brilliant job in coping with the late influx of shoppers,” said Price.
Waitrose’s results also demonstrated more and more people were looking to trade up this Christmas with its Heston label growing by 46.4%, Seriously by 22.7% and Duchy by 9.2% over the five-week trading period.
“Our performance this Christmas continues our sustained growth for the last five years. We’ve done well by giving people exactly what they want – high quality products, excellent value and superb service both in our shops and online,” added Price.
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