Upmarket UK grocer Waitrose said it will explore the idea of creating a new fascia for its convenience stores as it gears up for expansion.
Last month, the retailer said it was planning a sixfold increase in the number of stores that stock its food products and is aiming to nearly double the number of outlets it operates within five years.
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The firm is planning to open about ten Waitrose supermarkets and 30 convenience outlets a year.
Currently, Waitrose’s convenience shops are under a generic fascia, while competitors Tesco and Sainsbury’s have convenience sub-brands under the Express and Local tags respectively.
James Armstrong, property and development communications manager for Waitrose told just-food that its primary focus is on expansion.
“At present we are focused on securing new sites to meet our ambitious long-term plans for Waitrose convenience stores. We only have a small number of these stores at this time and are keen to seek further feedback from our customers in a broader range of locations before changing the format’s name, however, this is something we anticipate exploring in the future,” Armstrong said.
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By GlobalData
