Waitrose, the UK retailer, is spending GBP6m (US$12.1m) on giving its stores a fresh look in a bid to capture the “foodie shopping experience”, it said today (15 July).
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The move will take in all of Waitrose’s stores across the UK and start this weekend (20 July).
The company claimed the programme would incorporate the “hallmarks” of the Waitrose brand, which it said are “quality, seasonality, provenance, food expertise and ethical credentials”.
Managing director Mark Price said provenance would play a central role in the redesign.
“This new look will have a strong focus on telling customers about which products are in season, as well as giving more information about the provenance of their food and the farmers and suppliers responsible for producing it,” Price said.
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