UK supermarket firm Asda, a subsidiary of US retail titan Wal-Mart, is reported to have made a secret proposal to the Competition Commission last week to divide up Safeway between itself and fellow bidder Wm Morrison.


The move, aimed at keeping Asda in the running for Safeway, led to the UK regulator’s decision yesterday [Tuesday] to delay its report to the Department of Trade and Industry by six days, reported the Daily Telegraph.


Asda reportedly proposed that it should be allowed to buy Safeway if it agreed to sell sufficient numbers of Safeway stores to Wm Morrison.


Wm Morrison, Tesco and J Sainsbury are believed to have rejected Asda’s proposals, when asked for comments by the regulator.


“On Friday there was a meeting between Asda and commission staff. It was one of many meetings where we continued to develop practical proposals on the issues of remedies. It was a development of earlier proposals and we are pleased that the commission has been given a few extra days to consider it,” an Asda spokesman was quoted by the Daily Telegraph as saying.  

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now