Wales will have its largest presence to date at the Sial International Food Fair in Paris (October 22 – 26) – where the best in new produce will be launched.
Fifteen Welsh food and drink producers will be displaying their wares under the umbrella of the Welsh Development Agency Food Directorate.
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Wales will be represented in four key areas: international; dairy; meat, and confectionery / biscuit and pastry.
Welsh Assembly Secretary for Agriculture and Rural Development, Carwyn Jones, will be lending his support to the Welsh contingent, when he visits Sial on Tuesday October 24.
New product launches include Radnor Hills’ Quenchena juice / spring water drink, which has been chosen for the prestigious Sial Innovative Produce Showcase.
And Blindings Ltd, of Haverfordwest, will be promoting its new Welsh Rarebit cheese spread – featuring the famous Welsh Llangloffan cheese and Cardiff’s SA Brains bitter.
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By GlobalDataAt Sial, Wales will also be launching the new welfare-friendly veal – ‘Veal Cymru’ – internationally, after a highly successful launch event in Wales last month.
Veal Cymru has been developed in partnership with French company, Serval, with a view to the export market. Supported by the WDA Food Directorate, the project aims is to help Welsh farmers capture the lucrative continental veal market.
Some companies present – including South Caernarfon Creameries and The Real Crisp Company – have benefited substantially from attending such exhibitions in the past, whilst others are newcomers to the international exhibition scene.
Working closely with producers and retailers, the WDA Food Directorate promotes and markets top quality Welsh food and drink products throughout Wales and internationally.
“Even though this exhibition is in France, food buyers from around 90 countries will be present, and we know our producers will make useful contacts,” said Arwyn Davies, WDA Food Directorate programme development manager.
“Attending exhibitions like Sial is vital if we are serious about putting Welsh food on the map. Our presence not only benefits individual companies, but raises the profile of Wales and its food as a whole.”
He added: “We are delighted to see that Welsh companies are currently looking to increase their export activity, especially at a time when export market conditions are particularly difficult.”
