UK crisp manufacturer Walkers has withdrawn a television advert after the Advertising Standards Authority received a number of complaints claiming that it was “offensive”.


The advert, starring retired footballer Gary Lineker, showed the top of a bus being sliced off as it passed under a low bridge.


The company told just-food that it has withdrawn the advert. Walkers added that it would comment further on the issue this afternoon (31 March).


Speaking to just-food today, the the Advertising Standards Authority said that it had launched an investigation.


“Ultimately, if the ad is found to be in breech of our regulations it has to be withdrawn and not repeated,” a spokesperson said. “Although Walkers has already withdrawn the advert, we will complete our investigation as it sets a precedent for what is and is not acceptable.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now