PepsiCo’s UK snacks arm Walkers said today (2 August) that it believes its new Extra Crunchy brand could be among the top five sharing crisp products in a year.
Walkers said the Extra Crunchy range will be “thicker and crunchier” and will be supported by a multi-million pound marketing campaign.
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Priced at GBP0.99 (US$1.57) for a 100g pack, the crisps will be available in two flavours – Cheddar & Sour Cream and Sweet Chilli Chicken.
For larger convenience stores and grocery outlets, Walkers Extra Crunchy will also available in a 150g format in five flavours: Simply Salted, Salt & Malt Vinegar, Cheddar & Sour Cream, Sweet Chilli Chicken and Flame Grilled Steak, all priced at GBP1.69.
“We are committed to driving innovation and excitement into the category and Walkers Extra Crunchy is going to be a real power brand in sharing,” PepsiCo impulse sales director Jon Kyle said. “We are confident that Walkers Extra Crunchy will be massively popular with consumers and will be a top five sharing brand by the end of its first year.”
The marketing campaign will include TV advertising running from August through to October, PR, social media and in-store support.
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