UK baker Warburtons has launched a TV advertising campaign in a bid to build on its reputation as a “family baker”.
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The creative will hit television screens on 4 October and centres around a businessman visiting the UK for the first time. Through the course of the advert, he begins to understand why the nation enjoys the “family” loaf.
“We are delighted with the new ad campaign as it explains our family ethos in an amusing and creative way,” said Sarah Miskell, category director at Warburtons. “It is part of an overall GBP22m (US$39.1m) investment which we hope will build on the success of our previous advertising and, along with our growing national distribution, continue to attract more consumers to the Warburtons brand.”
Warburtons has also launched a 600g loaf following a change in UK legislation that allows manufacturers to pack food products in any size.
The mid-sized loaves will be available from mid-October and are aimed at offering a new tier of choice for consumers. The range will comprise Wholegrain Goodness, All in One Medium and All in One Thick.
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By GlobalData
