UK baker Warburtons has pulled its bread lines from sale in Tesco stores in central Europe.
The firm had started selling loaves and muffins through Tesco stores in the Czech Republic, Slovakia, Hungary and Poland in June last year.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
However, Warburtons said it faced high distribution costs and had been unable to find a partner to produce its products locally.
“Factors including high distribution costs and not being able to find suitable manufacturing partner means that the long-term viability of exporting to these markets is limited,” the spokesperson said. “We will continue to look for new export opportunities which will allow us to export one of Britain’s most popular bakery products.”
In October last year, Warburtons said it had a “vision” its products would “one day” be available “in many countries”.
Warburtons still has a presence in France through a deal with retailer Casino to sell bread into 270 of the group’s Monoprix stores. In May, it also said it would begin selling bread in Spain, targeting British ex-pats through stores in Malaga, Alicante and the Balearic Islands.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
