UK baker Warburtons is bringing back its Hot Cross Bun Loaf.

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Available from the start of January in a 400g format and with an RSP of GBP1.30 (US$1.99), the recipe includes a mix of sultanas and currants in a mildly spiced glazed bread.


The range includes Warburtons Fruit Loaf with Orange and Warburtons Raisin Loaf with Cinnamon.


Sarah Miskell, category director at Warburtons, said: “Seasonal products such as the Hot Cross Bun Loaf help to build interest within the category and drive sales during the seasonal period.


“Last year, Hot Cross Bun Loaf showed a huge year-on-year volume and value sales growth of 22.9% and we are confident that it will be enjoyed just as much in 2009.”

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