Weight Watchers is launching a range of ready-to-cook dishes, developed and supplied under licence by Anthony Alan Foods.
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The new chilled products are designed to appeal to consumers looking for ready-to-cook meals that are low in fat and calories.
Each of the new Weight Watchers dishes includes a carefully cut of meat or poultry supplied with its own sauce, topping, vegetables or wrap. All are ready to cook in the oven or pan. The packaging will clearly indicate the fat and calorie content and the Weight Watchers Points per portion of the meal. The pack front will also carry simple preparation instructions and cooking times, so consumers are instantly aware of how quick it is to cook.
Initially there will be four products in the range: Chicken & Chick Pea Dahl Curry, Chicken with Cheese & Bacon, Chicken with Tomato and Mixed Peppers, and Pork Medallions with Dijon Mustard Sauce.
“The chilled RAV (raw added value) sector is expanding fast. The market grew 14% to £442m (US$781.3m) last year and is expected to grow up to 15% this year,” said Anthony Alan Foods’ director of marketing, Sarah Morgan. “Our research indicates there is huge potential for premium quality, healthy eating products that are quick and simple to cook.”
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