Weight Watchers is extending its range of cakes to include a variety of shelf-ready packaging, including individual, twin and triple sizes.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company said the packaging is designed to improve handling, increase product profile and enhance sales.


The cakes are produced under licence by Anthony Alan Foods.


“The Weight Watchers range offers an excellent opportunity to increase sales, by stocking a quality product with a proven track record,” says Mark Rooza, sales director, Anthony Alan Foods. 


Weight Watchers said it had produced counter display units to promote the products, encourage impulse sales and make re-stocking simple.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Weight Watchers cake lines include flapjacks, cherry bakewells, Eccles cakes, a selection of cake slices and a variety of muffins.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact