IGD’s latest report on the UK consumer and their food consumption habits, Food Consumption 2000, provides some fascinating insights into what we are eating today.
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- Consumers in the North East consume 180g more of meat per week than those in Northern Ireland
- Total consumption of fresh fruit has grown by 20% in the decade since 1988
- Consumers in London eat 19% more fruit than average, while the Scottish eat 12% less fruit than the national average, and Northern Ireland has the lowest level of fruit consumption
- The Welsh, Northern Irish and Southwest consumers eat more vegetables than the national average
- The Welsh and Northern Irish have a higher than average consumption of fats
- The Welsh and the Scots have a higher than average consumption of sugars and preserves
- Consumption trends indicate a move away from traditional hot beverages consumed at home, such as tea and coffee, to cold soft drinks
- Bananas are now the biggest selling individual item in the major supermarkets
- Mushrooms are 34% more popular than they were 10 years ago
- Consumption of fresh potatoes has declined sharply while pasta and rice consumption has increased
- There has been a 19% increase in the consumption of chocolate biscuits, (although the consumption of all biscuits has fallen slightly)
- There has been an increase in consumption of pre-prepared cakes and biscuits while consumption of ingredients products is declining – proof that we are doing less home cooking
- 25% of consumers do most of their drinking at home
Food Consumption 2000 is the one stop publication for everything you need to know on the subject. It is complied from IGD consumer research and data from MAFF, National Food Survey, Office of National Statistics, Mintel, Taylor Nelson Sofres and Foodservice Intelligence.
Food Consumption 2000 also contains information on the consumer of 2000, where and when they eat, why they eat what they do, how industry responds to consumer trends and looks at the future of food consumption.
Case studies from Arla Foods, Kellogg’s, Kerry Foods, Nestlé, Sainsbury’s and Waitrose illustrate how industry is responding to these changing consumption patterns.
Food Consumption 2000 is available now from IGD priced at £300 for members and £400 for non-members. To order a copy contact Kaye Mercer on 01923 851925, fax: 01923 852531 or e-mail kaye.mercer@igd.com. Alternatively, order on-line at www.igd.com
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