Wrigley has expanded its Extra Ice chewing gum range in the UK and Ireland with the addition of a spearmint flavour.

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Extra Ice Spearmint will join the existing peppermint line from January, the company said today (18 December).


The chewing gum will be offered in single packs of ten chewing gum pellets and have an RRP of GBP0.35 (US$0.57).


The launch will be supported with a campaign that includes outdoor advertising, in-store activity at launch, POS support and sampling.


Gareth Streeter, PR manager for Wrigley, said the launch will be a “very welcome” development for the brand.

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