Japan’s Yakult is showing two new functional drinks at the International Food Exhibition in London this week, but the bad news is that none of the products are likely to see a European product launch.
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On show were Toughman, an energy drink aimed at men with ginseng extract and vitamins and Hi-Line, a fiber rich peach drink with iron for women.
The products are on show for the first time in Europe with the company using IFE to gauge trade reaction to the new lines. Yakult is best known for its fermented milk drink in the UK, but the company has a long history of using friendly bacteria in fruit and health drinks in Japan.
