Dairy products firm Yeo Valley Organic is reportedly planning to overhaul its ice cream and frozen yoghurt range in an effort to broaden its appeal.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


New packaging will be introduced later this month that positions the products in the “healthy indulgence” segment, reported Brand Republic.


The company plans to target those consumers looking for a ‘premium’ or ‘luxury’ product and hopes the range will appeal to those who do not normally buy organic foods.


The organic nature of the product will be emphasised as an added benefit of the product rather than the sole reason for purchase.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now