Yoplait has launched its first functional yoghurt range in the UK with the introduction of French brand Calin+.
The yoghurt line, which contains added calcium and vitamin D, is available in two variants: vanilla and strawberry.
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The product is available in Asda stores, with an RRP of GBP1.00 (US$1.60) for 4x125g pots.
The launch of Calin+ adds to Yoplait’s existing yoghurt stable in the UK, which includes Yop, Petits Filous, and Perle de Lait.