Yoplait is launching a fromage frais branded with the popular children’s programme In the Night Garden, after signing a licensing deal with BBC Worldwide.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In the Night Garden is currently one of the top children’s licences in the UK, Ypolait said today (13 January), and the new product will feature two of the TV show’s characters, Igglepiggle and Upsy Daisy.
“Yoplait has proven that strong licences can be very successful in the chilled yoghurts and desserts category – we find that all of our licensed properties are bucking current trends of decline in the kids licence market to achieve positive growth,” said Kathleen Wright, group brand manager, Yoplait.
Available from this month, In the Night Garden fromage frais has an RRP of GBP1.15 (US$1.67) for a six-pack of 50g pots – two strawberry, two raspberry and two peach.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
