Unilever has launched a mini version of its Cornetto ice cream in the UK in a bid to tap onto the snacking market.
Available to retailers from this month, the range comprises Cornetto Bites and Cornetto Taco and "aims to unlock snacking ice cream sales, by appealing to teenagers who snack daily".
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Cornetto Bites are inspired by chocolate sharing pouches, popular in the confectionery category, Unilever said in a statement.
Each bag of Cornetto Bites contains 12 x 28ml bite-size Cornettos and has an RSP of GBP3.50 (US$5.15).
Cornetto Taco will launch exclusively to the Out of Home channel. It aims to capitalise on the popularity of ice creams in a sandwich format Unilever said. Cornetto Taco has an RSP of GBP1.50.
"As the UK’s number one filled cone brand worth over GBP27m, we are perfectly positioned to increase consumption and drive frequency of purchase from consumers looking for new snacking options," said Sarah Atkins, brand manager for Cornetto at Unilever UK.
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By GlobalData"We’re looking to increase consumer appetite for smaller formats with our NPD and offer a lucrative sales opportunity for retailers by tapping into the GBP5.94 which teenagers spend per week on snacking."
