Unilever is launching a new line of ready-to-bake liquid cake mixes under its Stork brand.
The company said that the line is a “first of its kind” chilled liquid cake mix. The pouched baking mix requires no added ingredients and can be poured directly into cupcake cases.
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The range includes three variants: chocolate, lemon and classic.
Announcing the move, Unilever described the new Stork baking mixes as a “convenient option” for “consumers who are without the time, skills or confidence to bake”.
Pedro Costa, brand manager for Stork at Unilever UK, said: “We know that lots of people enjoy baking with 41% doing just that every fortnight, but for some consumers time and experience are often barriers. This unique range is designed to help them make delicious cupcakes, straight from the packet with no additional ingredients and minimal effort, leaving them with more time for the fun part – decorating and tasting.”
Unilever revealed last week that it is considering selling off its spreads business, which includes Stork as well as other spreads brands such as Flora and I Can’t Believe It’s Not Butter. The news came as part of a strategic review launched by Unilever management after the Anglo-Dutch group rebuffed a takeover approach from Kraft Heinz.
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By GlobalData
