Anglo-Dutch consumer goods giant Unilever is reportedly on the cusp of being given an “exclusivity” period to acquire UK-based healthy snack brand Graze.
As long ago as mid-2017, the UK’s Sunday Telegraph newspaper said London-based Graze was being prepared for a sale by private-equity firm Carlyle Group in the US, which took a minority stake in the business in 2012 when it was valued around GBP50m (US$65.3m at today’s rate).
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The weekly said then that a potential sale could fetch around GBP300m, although at the time, a spokesperson for the snack maker denied any deal was in the offering.
However, Sky News reported today (30 January), quoting sources, Unilever is just one of a number of potential bidders for Graze, including US food and drink giants Kellogg and PepsiCo, which have expressed an interest in “recent months”.
just-food has contacted all three companies to comment on any interest in Graze.
But one of Sky’s sources said Unilever is “close to securing a period of exclusivity within which to finalise the purchase of Graze’s parent company, ND1T Ltd”.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe talks with Unilever are at a “sensitive stage” and could fall through, one of the sources said.
Sky also said a sale of Graze is unlikely to fetch the GBP300m price tag previously touted, adding that “one industry source” believes a deal for GBP150-200m is more likely.
