Ben & Jerry’s, the US ice cream brand owned by Anglo-Dutch consumer goods giant Unilever, has said it is planning to launch a CBD-infused product once edible cannabis is legalised at the federal level in its home market.
Cannabidiol, or CBD, ice cream is very much on the agenda, it said.
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The country’s Food and Drug Administration (FDA) prohibits adding CBD to food and beverages but products have been hitting the market.
The FDA has a public hearing on the matter scheduled to start today (31 May) and Ben & Jerry’s has submitted comment on the issue.
CEO Matthew McCarthy said: “We’ve listened and brought them [Ben & Jerry’s customers] everything from non-dairy indulgences to on-the-go portions with our pint slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
Ben & Jerry’s said it is looking into sustainably-sourced CBD from Vermont as part of its “linked prosperity” sourcing commitment in its supply chain.
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By GlobalDataThe company sources its brownies from Greyston Bakery, which implements an open-door hiring policy and its cookie dough from Rhino Foods, which hires refugees and sources its dairy from the St. Albans Co-op.
Read What is the outlook for the CBD consumables market in the US?
