United Biscuits has announced the launch of two products as part of a relaunch of its McVitie's breakfast biscuit range in the UK.
McVitie’s Breakfast Oaty Breaks, made with porridge oats, are available in two flavours: Golden Syrup and Raisin & Cinnamon.
McVitie’s Breakfast Fruit & Oat Bakes are wheat-meal and oat biscuits with a fruit filling. They are available in apple and blueberry flavours.
Brand director Kerry Owens said: "Modern and busy lifestyles continue to put pressure on our day with 55% of us eating breakfast biscuits on the go, so it’s important to start the day with a tasty and satisfying breakfast. Consumers are increasingly looking for alternative options for a wholesome breakfast on-the-go."
The Breakfast Oaty Breaks are available at an RSP of GBP2.29 (US$3.60) and the Breakfast Fruit & Oat Bakes are available at an RSP of GBP1.99.
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United Biscuits, owned by Turkey's Yildiz Holding, is competing with the likes of Mondelez International's Belvita brand in the UK breakfast biscuit market.
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