Australian confectioner Darrell Lea, which went into voluntary administration today (10 July), has attracted “early interest” from potential buyers.

Darrell Lea is one of Australia’s most iconic confectioners, with a portfolio of brands including Rocklea Road.

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The family-owned group appointed administrators PPB Advisory to oversee a sale process amid concerns it will not be able to meet its financial obligations. The Lea family have agreed to provide short-term financial support to enable the business to maintain trading.

Mark Robinson of PPB Advisory said the administration group is “undertaking an urgent review of the business with a view to preparing Darrell Lea for sale as a going concern”.

A spokesperson for the administrators told just-food the group has already attracted interest from “domestic and international people”.

The spokesperson declined to comment on whether this interest came from trade or private-equity players.

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“PPB have only just gone into the business so it is very difficult to speculate where that interest is coming from,” the spokesperson said.