Nestlé said the prevalence of obesity and heart problems in France prompted the firm to launch its Jenny Craig weight-management brand into the country.
The world’s largest food maker, which sells its Jenny Craig range in markets including the US and Australia, said the brand would help address “a major public health issue”.
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One-on-one consultancy on nutrition, exercise and eating behaviour is being offered at Jenny Craig centres or over the phone, while the meals are available at the centres or delivered directly to the consumer.
A spokesperson for Nestlé told just food that the decision for the launch was made due to “the prevalence of overweight, obesity and subsequent health complications such as cardiovascular disease and diabetes”, in France.
The programme, launched today (9 March), will be rolled-out in the UK later this year, while Nestlé said “other markets are being considered and evaluated”.
“The length of the programme depends on the aims and needs of the individual customer. Jenny Craig combines ready-made meals with personal consultation, with a holistic approach addressing “food” (portioned-controlled, balanced nutrition), “body” (physical activity) and “mind” (eating behavior),” the spokesperson said.
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By GlobalData“As the consumer reaches his/her weight management goal, the Jenny Craig meals are slowly phased out.”
The meals, Nestlé said, will be “adapted” to the French consumers’ needs, and include; Hachis parmentier (Shepherds Pie), Chicken tajine or Pasta Bolognese.
Jenny Craig was acquired by Nestlé Nutrition in 2006. Its products are sold in the US, Canada, Australia and New Zealand.
