Nestle has said a class action lawsuit in the US against its Gerber brand is "frivolous" and "without merit".
The lawsuit, filed this week in California, alleges "vibrant" images of fruits and vegetables on the labels of Gerber Graduates Puffs aim to trick parents into thinking the product is healthy when it is "far from nutritious".
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The suit alleges: "Parents trying to buy healthy and nutritious snacks for their toddlers have trusted Gerber's reputation and package presentations, paid Gerber's premium prices based on that reputation, and, in exchange, unwittingly provided their toddlers with empty calories. Far from the healthy treat the labels and Gerber's reputation suggest, Puffs are little more than flour and sugar."
Responding to the proceedings, a spokesperson for Nestle told just-food Gerber is fully compliant with FDA regulations regarding product naming and labelling. "We are committed to clear and transparent labelling practices. Gerber fully stands by its labelling practices and claims and will vigorously defend this lawsuit which it considers to be baseless and is confident that it will be successful defending these allegations demonstrating that its product packaging and claims are transparent and in full compliance with all legal and regulatory requirements," the spokesperson insisted.
Click here for further details of the class action case.
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