Wimm-Bill-Dann, the Russian dairy-to-baby food group, has insisted that it sees a bright outlook for its dairy business in 2010, despite the profit warning it issued for 2009 today (25 January).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Milk shortages during the last quarter of 2009 led to lower sales and tighter margins for the business and prompted a cut in its EBITDA forecast for the year.


A Wimm-Bill-Dann spokesperson said the Russian dairy sector had suffered from shortages in dry milk due to government regulations on how milk products can be labelled – and restrictions on imports from neighbouring Belarus.


Russian law on milk labelling went into force at the end of 2008 and order that milk with protein levels below 2.8% or containing dry milk must be labelled “milk drink.”


With Russian consumers shying away from buying the “milk drink” products, dry milk processors cut production this summer, leading to shortages for dairy groups like Wimm-Bill-Dann.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

However, the Wimm-Bill-Dann spokesperson insisted the company saw the shortage of dry milk as a “one off” and that the business was confident of an upturn in dairy sales in 2010.


“It affected our margins and sales in the fourth quarter of 2009 but the whole of 2009 was pretty good,” the spokesperson said. “For next winter, producers will be more prepared for any dry milk shortage and will store more in the summer.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact