UK online retailer Ocado has again insisted any deal it could strike with Morrisons would not affect its relationship with upmarket grocer Waitrose.

Ocado and Morrisons are in talks over a possible licencing deal but Waitrose, which has worked with the online specialist since 2000, has expressed concern about a possible tie-up between the two companies.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In an interview with The Sunday Telegraph, Waitrose MD Mark Price said the company would consult its lawyers should Ocado sign a deal with Morrisons. Waitrose and Ocado have a distribution and own-label agreement that runs until 2020.

When contacted by just-food today (13 May), a spokesperson for Ocado refused to be drawn on Price’s comments. Instead, the spokesperson referred to Ocado’s statement before its AGM on Friday, which included comments on its talks with Morrisons.

“Any such agreement would be complementary to Ocado’s existing partnership with Waitrose, which would be unaffected by any potential agreement with Morrison – product would continue to be sourced with Waitrose, and Ocado customers would continue to buy exclusively from the existing Ocado, Waitrose and branded ranges,” the statement read.

It added: “Ocado reconfirms that the arrangements under discussion do not involve Morrison acquiring either the whole of, or an equity stake in, Ocado. Discussions are ongoing, and there can be no certainty that an agreement will be reached. A further announcement on this topic will be made in due course.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Morrisons declined to comment on Price’s quoted remarks but confirmed talks were ongoing.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact