Campbell Soup Co. today (7 January) praised the “strong track-record” of Symington’s, the firm the soup maker has asked to help launch its a range of products in the UK.
This month will see the introduction of Campbell’s-branded dry soups, pasta and rice meals in the UK after the two sides signed a production and distribution deal.
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Symington’s, which makes a range of ambient goods under licence and private-label agreements in the UK, will make products including Cup Soups, Savoury Rice and Savoury Pasta.
A spokesperson for Campbell’s business in Europe pointed to Symington’s experience in NPD. “We teamed up with Symington’s because of their strong track-record developing categories and brands,” the spokesperson told just-food.
“Symington’s has experience in dry soup and meals and has largely driven the 8.5% growth in the dry soup category during the past year. The dry soup category is worth GBP107m and we are confident from our consumer research that a new, high quality range, has the potential to grow the category.”
The spokesperson added: “During consumer research, we found that people thought highly of Campbell’s as a food brand, so that gave us the idea to extend into the dry meal categories. Feedback from consumers who have tested these products also has been very positive.”
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By GlobalDataCampbell sells dry soup brands in a number of European markets, including France, Germany and Sweden. The venture with Symington’s is Campbell’s first significant move since it sold its UK businesses to Premier Foods plc in 2006.
