Ahold USA has divided its marketing and merchandising roles into two, appointing Erik Keptner to the newly-created post of EVP, marketing.

The move is designed to provide “better support” to Ahold USA’s local retail divisions, focusing on local needs and differentiation.

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In his new role, Keptner will support local divisions as they develop and implement long-term marketing goals.

The company is continuing to recruit for an EVP of merchandising.

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