US food group Annie’s has developed a range of snack and meal kits for consumers looking for more convenient options.
The snacks include hummus and crackers and gluten-free cookies or strawberry fruit bites.
Go deeper with GlobalData
The range of mini meal kits include products like real aged cheddar mac and cheese and gluten-free rice, pasta and cheddar.
Sarah Bird, who has the unusual job title of chief Mom officer at Annie’s, said: “For busy parents, it can be a challenge to quickly put together a meal or snack that tastes great, your kids love and you feel good about serving. At Annie’s, healthful and wholesome are not trade-offs for great taste, convenience or portability.”
The products have secured listings at Target stores with an SRP of US$3.99 per kit.
In February, in its most recent results filing, Annie’s reported a 22.7% jump in sales year-on-year for the nine months to the end of December.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataHowever, the company lowered its forecast for annual earnings in the face of expected “cost pressure” in the fourth quarter.
Speaking to analysts, CEO and co-founder John Foraker said there was “continued upward pricing pressure” in the market for organic wheat, where supply conditions “remain tight”.
Nevertheless, he added: “As our sales results demonstrate, Annie’s is clearly benefiting from favourable macro trends in natural and organic food.”
