After 44-years in operation, Betty Crocker Enterprises has decided to phase out its catalogue reward scheme.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“We are phasing out the printed catalogue over the next year and the website will go some time after that,” a Betty Crocker representative told just-food.


The Betty Crocker brand, owned by General Mills, has ditched the points program in favour of the more popular Box Tops for Education loyalty program, in which redeemed coupons generate donations from General Mills.


The first catalogue appeared in 1962, and the online site went up in 1997.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now