US food firm B&G Foods has taken its Pirate’s Brand outside of snacks with the launch of a Mac & Cheese product for kids.

Pirate’s Booty Mac & Cheese, with no artificial colours, flavours or preservatives, is designed to offer a healthy mealtime alternative, B&G said.

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“We are thrilled to bring Pirate’s Booty Mac & Cheese to grocery aisles throughout the country. We know it’s not easy to find options that kids love and parents feel good about,” said David Wenner, president and CEO of B&G Foods. “Pirate’s Booty Mac & Cheese is a great alternative for families looking to upgrade this meal time favourite with quality ingredients like organic wheat pasta and real cheese and no artificial colours, flavors or preservatives.”

The product, which moves B&G’s range further outside of snacks is available in four flavours including Shells & Cheese Aged White Cheddar; Mac & Cheese Aged White Cheddar; Mac & Cheese Mild Cheddar; Anchors & Cheese Aged White Cheddar.

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