B&G Foods is expanding its offering under the Pirate’s Booty brand with the addition of two new products: crunchy treasures and fruity booty.
Pirate’s Booty crunchy treasures features crunchy pirate-themed snacks and comes in aged white cheddar flavour. Fruity booty is made with real fruit and comes in a raspberry flavour, the company revealed.
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“We know that finding snack options that appeal to both parents and kids isn’t always easy. That’s why we’re pleased to offer new twists on the snack that everyone knows and loves, Pirate’s Booty,” said Eric Berniker, VP of consumer engagement and innovation at B&G Foods.
“Pirate’s Booty Crunchy Treasures really ups the ante on the crunch factor with fun pirate-y shapes creating a different snacking experience. Fruity Booty is the perfect balance of subtle sweet and crunchy for when you’re craving fruity fun.”
The new products are being rolled out to retailers throughout the US.
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By GlobalData
