US food group B&G Foods has acquired nut brand TrueNorth from confectioner DeMet’s Candy Co.
B&G president and CEO David Wenner said TrueNorth would offer a “100% natural snacking experience”.
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He added: “TrueNorth … is the first addition to our snacks portfolio since we entered the category last October by acquiring the New York Style, Old London, JJ Flats and Devonsheer brands.” B&G bought that clutch of brands from Chipita America, the US arm of Greek food group Vivartia.
It is the second new owner for the TrueNorth brand in just over two years. DeMet’s Candy Co., owned by US private-equity firm Brynwood Partners, snapped up TrueNorth from PepsiCo in 2011.
DeMet’s vice chairman Peter Wilson said: “The divestiture of the TrueNorth brand allows DeMet’s to focus on its core confectionary products including Turtles chocolate-caramel nut clusters, Flipz chocolate covered pretzels and Treasures filled chocolates.”
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By GlobalData
