Unilever has signed a deal to produce and sell Starbucks ice cream in the US and Canada.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The two companies, which announced the agreement yesterday (15 September), said they would look to grow the “super-premium” Starbucks ice cream brand – first launched in 1996 – and develop a range of new products.
“This relationship will enable us to introduce exciting new products and extend the Starbucks Experience to a larger base of consumers,” said Gerry Lopez, president of Starbucks Global Consumer Products, Starbucks Foodservice and Seattle’s Best Coffee.
The deal is the second time in a month that Unilever and Starbucks have agree to join forces. The Anglo-Dutch conglomerate, through its Pepsi/Lipton partnership with PepsiCo, will also produce Starbucks’s range of Tazo RTD beverages.
Peter Ter Kulve, senior vice president for Unilever’s global ice cream business, said the category was “core” to the company’s business and generates US$6bn in sales a year.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataHe added: “Starbucks is recognised around the world for its high-quality coffee and innovative approach to products, and thus Starbucks-branded super-premium ice cream is a perfect complement to our portfolio.”
