Rising demand for its cereal brands look set to buoy General Mills’ quarterly numbers, the US company said today (6 September).

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The company behind brands including Big G cereals and Haagen-Dazs ice cream, issued a trading update ahead of its first-quarter results, which will be published on 19 September.


General Mills said sales for the three months to 26 August look set to exceed its target of low single-digit growth.


The company said sales of its Big G cereals grew by around 5% during the quarter.


General Mills also reaffirmed its annual earnings per share guidance of US$3.39-3.43.

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