ConAgra Foods has launched the Delight Bites snack treat range under its Life Choice brand.
The puffed, multi-grain snack targets the “health-conscious” consumer looking for an on-the-go treat.
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Variants include Sea Salt, Parmesan Garlic & Herb and Aged White Cheddar, Sweet & Tangy BBQ, Cinnamon & Brown Sugar or Caramel & Sea Salt.
A 24-piece serving comprises 130 calories and claims to contain 40% less fat than potato chips.
“Consumers are looking for guilt-free snacks that don’t sacrifice taste,” said Julie Burns, senior brand manager for ConAgra Foods private brands snacks.
Delight Bites are available at Walmart stores across the nation. All six flavours are served in 5-oz. bags for a suggested price of US$2.48.
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